VIRGINIA by Pharrell Williams × SuperSwipe

Pharrell's store got it first.

How the adidas Adistar Jellyfish Crystal Sand ran as a SuperSwipe Pay After draw on blackyachtrock.com, five days before the wider adidas CONFIRMED release.

Industry:Footwear Launch type:Pay After Outcome:Sold out
adidas Adistar Jellyfish Crystal Sand pair, studio photography

The Jellyfish returns in Crystal Sand

Three weeks after the Triple White, Pharrell Williams brought the adidas Adistar Jellyfish back in Crystal Sand, Trace Brown, and Core Black: tan and beige layers over the sculpted upper, light blue hits in the midsole and outsole, and jet black Three Stripes. It ran as a SuperSwipe Pay After draw, with bots filtered before selection.

Storeblackyachtrock.com
Retail$300.00
SKUKH6729
ColorwayCrystal Sand/Trace Brown
Release modeSuperSwipe Pay After
DesignerPharrell Williams

Same store. Same draw. New colorway.

Fans entered with a form in VIRGINIA's own theme: a size, an email, and shipping, with no card at entry. Winners got a private payment link by email and SMS and paid the $300 retail in the store's checkout, first come, first served. No redirect, no waiting room, no spreadsheets.

adidas Adistar Jellyfish Crystal Sand side profile with black stripes

Sold out on blackyachtrock.com.

The colorway cleared five days before the wider release, and the store stayed live from open to the last pair.

100%Sell through, with every allocated pair paid for by a verified fan.
$0Charged to fans who were not selected. Entry was free.

SuperFans got them first.

Crystal Sand went to VIRGINIA's own fans first and sold out. See how the Triple White ran, browse more drops in the case studies, and see plans on the pricing page.