VIRGINIA by Pharrell Williams × SuperSwipe

No card to enter. Pay only if you win.

How VIRGINIA launched the adidas Adistar Jellyfish Triple White by Pharrell Williams as a SuperSwipe Pay After draw on blackyachtrock.com.

adidas Adistar Jellyfish by Pharrell Williams

Pharrell Williams brought the adidas Adistar Jellyfish to his VIRGINIA label, opening with Triple White: Core White, Off White, and Clear Brown over breathable mesh and the exaggerated molded overlays that give the silhouette its jellyfish form, finished with a glow in the dark treatment. The draw opened July 28 on blackyachtrock.com at $300 in the store's own theme, ahead of the wider August 1 release on adidas CONFIRMED and select retailers, with bots filtered before selection.

Storeblackyachtrock.com
SKUKH6730
ColorwayCore White/Off White
Retail$300.00
Release modeSuperSwipe Pay After
DesignerPharrell Williams
VIRGINIA launch graphic, adidas Adistar Jellyfish Triple White by Pharrell Williams now live on blackyachtrock.com

A form, not a checkout. No card to enter.

Fans entered in seconds on the product page with a Pay After form: a size, an email, and shipping. No payment method required. The draw closed July 28 at 10:00 EDT and winners were notified August 1.

Entry$0
If selected$300.00
Draw closedJul 28 · 10:00 EDT
Winners notifiedAug 1
adidas Adistar Jellyfish Triple White pair in Core White and Off White, studio photography
No cardno payment method, no checkout at entry. The biggest barrier to participation, removed.
$300 if selectedpaid through a private checkout link. The terms are stated up front, before the entry is placed.
In Shopifyno redirect, no extension. Fans stay on blackyachtrock.com.

Every entry is demand data.

A shelf release loses its unmet demand the moment a size sells out. A draw records all of it, and the Triple White entries built the true size curve for the silhouette while the draw ran.

Demand by sizeevery entry carries a size, so the draw maps where buyers actually sit on the run.
Unmet demand, recordedrequests for sizes with little or no stock are captured instead of lost at the shelf.
Core run sold throughthe heart of the size run was fully allocated and paid.
Every SuperSwipe draw doubles as a forecast. Entries record consumer demand size by size, so the next buy is stocked where fans actually sit instead of where last season guessed. See how the Crystal Sand drop ran.

Cream page. Black button. Their font.

VIRGINIA pointed SuperSwipe at its own palette, so Enter Draw, the terms modal, and the size picker rendered as part of the storefront, with Protected by SuperSwipe sitting quietly under the modal. The whole flow stayed on blackyachtrock.com, and even the draw comms shipped in brand voice. See the exact setup on the button theme page.

Enter Draw styled from the store's own theme values
Entry modal in the brand's uploaded typeface
No redirect, no separate site, no waiting room
VIRGINIA branded graphic announcing the Jellyfish Triple White draw closed, winners contacted August 1

Winners got a private payment link.

When entries closed, winners were drawn from the verified pool and sent private payment links by email and SMS. Everyone else was never billed.

$300Paid by each winner through the store's own checkout, from a private link.
$0Charged to fans who were not selected. Entry was free.

Why it worked.

A fair drawEvery verified fan had the same shot, and only winners were ever charged.
Demand became a planEvery entry carried a size, a demand curve no shelf release captures.
On brand end to endEntry, selection, and checkout ran in VIRGINIA's own theme on blackyachtrock.com.

Every drop teaches the next one.

The Triple White draw handed VIRGINIA a real size curve for the silhouette. See how the Crystal Sand drop ran, browse more drops in the case studies, and plans are on the pricing page.

Install now Book a demo